"I Can Make You Want To Buy A Product" - "Handlebars" by Flobots
The state of the ad industry has changed drastically over the past few years. Last week, we heard from Lauren Johnson, a digital marketing reporter for AdWeek. She discussed her job, what she reads day-to-day and how the online ad landscape is changing. This graph from Gigaom discusses the increase in Google ad sales versus newspaper print ad sales.
Then there’s the new invention of ad networks, which place ad buys, taking the specific control over where ads go out of the buyer’s hands. From what I gather, this works like Google AdSense, and it is generally to the buyer’s benefit. But no matter who is doing the buying, digital ad sales are skyrocketing.
Adweek does a good job keeping individuals in the industry informed, and I really like what I have seen on the site so far. They talk about different campaigns and methods of promotion groups and businesses are using. For example, the two top headlines right now are “Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O” and “Major League Soccer is Using World Cup Fever to Score New Fans.”
It is neat to see a little bit of what’s going on behind the curtain. When Johnson was speaking to us, she mentioned she has broken several stories off of tips given by industry insiders. It’s amazing how much time and money people are willing to spend on a publication that discusses the art of selling stuff.