This week we heard from the Executive Creative Designer of Adweek, Nick Mrozowski, about his methods for picking and implementing designs. Mrozowski talked about creativity and also doing pieces as a tribute to some famous designs that have appeared previously. It was great to get a better understanding of how they build the magazine each week, and I was amazed to see how much awesome design is still alive in magazine culture.
Design work is changing. While everyone used to have a set designer on staff, websites like 99 Designs are trying to change that in some respects. Although I would imagine most large publications will keep people on staff. With the internet, there’s no need to have a designer within any proximity, as long as they have a sturdy internet connection. Of course this is with the exception of magazines and newspapers because the content is built in unison with the design at many publications.
I asked what the best course of action to learn the basics of design was for those of us who don’t have much experience ourselves. Mrozowski suggested I look at several online resources and blogs that focus on design. Our instructor said understanding design can be as easy as looking at what the top magazines are doing and trying to grasp their creativity.
I look forward to utilizing these resources and hopefully gaining a more full understanding of design myself.